The world is moving online at a faster rate than ever before and the gambling industry is no exception. Brick-and-mortar casinos around the world are extending their brands to the growing social casino market for big returns. Here, we’ll introduce you to the value of social casino games and how you can use them to your benefit.
What Are Social Casino Games?
Social casino games are free-to-play games that typically interact with or are based on social media. They create similar experiences to real casinos through games such as slots, blackjack, video poker, and bingo without the risk of real-world gambling. Unlike real Las Vegas casino games, the outcomes aren’t necessarily random but are instead based on algorithms designed to maximize engagement and player satisfaction.
Without real gambling, profit is instead generated from offering in-game benefits and virtual currencies that can be bought with real money. These virtual benefits don’t give players any real advantage, but they make the game more fun and engaging, offering a more personalized experience that many will pay for.
How Big Is the Social Casino Market?
The social casino industry is growing at an impressive rate, engaging over 170 million active gamers globally. There are five main reasons why these social casino apps and games are so popular:
- Most games are free.
- Social media allows people to play with their friends from the comfort of their homes.
- People can feel the thrill of online gambling without risking their money.
- There’s a vast range of apps and games available, something for everyone.
- Social media makes it easy for people to sign up.
What’s Good for Customers Is Great for You
You might be nervous about offering so many people something for free but trust us when we say these mobile social casinos can be extremely lucrative. Here’s how a B2B social casino solution could befit you:
While customers don’t usually pay to play on social casinos, the games’ fun and engaging natures often incentivize them to pay for microtransactions like virtual currency and other in-game benefits. One of the most successful social casino games takes $22 million in revenue every month.
Reach A New Audience
Free games on social media tend to attract more players than real-world gambling. The lack of any gambling features also means your social casino apps can be played by people of all ages.
You can consider your social casino as an extension of your physical brand, keeping your existing customers engaged in your brand and reminding them of how much fun your casinos are, and introducing potentially millions of new players. Games from a good game developer build loyalty, which translates into players who keep coming back.
Prepare for the Future
Social casino games can be rolled out in hundreds of countries simultaneously, giving you the opportunity to build loyal customer bases worldwide. This means if you decide to extend your physical casino to any of these locations, you can be confident you have players waiting for you.
Don’t Fall Behind
By now, you may be considering your own social casino app. If so, now is your opportunity to get ahead of the competition.
We’re an award-winning social casino game developer with years of experience. If you’re ready to extend your casino business to millions of people around the world, contact us now for our B2B social casino solutions.